Market forces affecting business plan

Many countries have strict requirements on who can own businesses and do other business-related investments in their country. In some markets, such as commoditiessupply is determined by a physical product.

market forces

Emerging Markets One clear aspect of globalization has been the drive toward international commerce. Common exit strategies include: In times of economic turmoil, however, uncontrollable economic factors can also influence marketing processes and success. Licensing and Permits There is a chance that the only way you can do business in a foreign country is to give out an expensive permit or license of another business in that country to manufacture and sell your product for you.

These types of financial realities will greatly impact your marketing strategy. Currency risks There are always risks when doing business in the currency of a foreign country that you are marketing your product or services to.

Although high unemployment reduces spending power for common items and markets such as real estate, which requires a strong middle class, luxury products tend to remain stable, as unemployment has a higher impact on the middle class than on the wealthy.

Speculation and Expectation Speculation and expectation are integral parts of the financial system. Organisational Culture The culture within the organisation is a very important factor in business success.

The same principle applies to media buys, whether locally or nationally. Supply and Demand Of course supply and demand will play a major role in trying to market your products anywhere in the world. The main driver of this change is technology and the rise of the internet. Countries that predominantly exportwhether physical goods or services, are continually bringing money into their countries.

Sentiment indicators are commonly used to gauge how certain groups are feeling about the current economy. Some external environmental factors such as economic conditions are reported daily in the media and managers have a wealth of information on which to develop strategic plans.

Examples of such factors include a rise in consumer activism, cultural diversity among various demographics, and the rise in social media usage by baby boomers. Demographic There is constant change in the make-up of the population.

The four stages of the economy cycle thorough prosperity, recession, depression and recovery. Prices and rates change as supply or demand changes. Although it is often hard to find volunteers, the organisation structure of the non-profit organisation can be very flexible by appointing volunteers as needed.

External Environment Factors Table 2 below identifies important aspects of the external environment in which the business operates. She has published works with a number of online and print publishers. Her areas of expertise include finance and accounting, travel, entertainment, digital media and technology.

Share on Facebook Entrepreneurship tends to focus on identifying and fulfilling consumer needs in specific niche markets, but all businesses can be affected by large-scale economic trends. Companies that don't understand these factors or ignore them may have trouble communicating the appropriate message to consumers most likely to buy their products and services.

The Bottom Line As stated above, trends are generally created by four major factors: A product or service aimed at people in the 40 to 50 age range shouldn't be promoted on media channels that have a primary audience in the 18 to 25 age range.

Relevant Class Structure When you are marketing your product or service internationally you must also take into consideration class structure because it varies widely from country to country.

The closer you get to retirement, the more important a definitive date becomes. Legal Taxation is one of most obvious changes in law through legislation.

What Can Affect Marketing?

There are a whole host of issues when marketing internationally that a business does not normally have to deal with when marketing in their own country.

The following diagram provides examples of factors that are agents of change and need to be considered in the strategic planning process.

What Factors Will Impact Your Marketing Strategy?

Focus on Sustainability and the Environment In an effort to mitigate global warming, governments, manufacturing industries and small businesses worldwide are focusing on sustainability by encouraging environmentally friendly practices.

Supply and Demand Supply and demand for products, services, currencies and other investments creates a push-pull dynamic in prices. As you have seen from this article, in order to market your product or service internationally, there are many factors that your business and marketing team must consider before deciding which country or region you want to sell your goods or services to.

The challenge, however, is that there are external factors that businesses must take into account before they implement a marketing strategy. A finely honed business plan should include a detailed exit strategy. This, often overlooked element clearly outlines the owner's plan to get paid for their sweat equity at a designated point in time.

Monitoring your business’s market for changes can be vital to continued success. Unless you keep abreast of how your market is evolving, you could find your business left behind as your product or service offerings become outdated, your target market moves on to a new trend or business, and your competitors eat your lunch.

Environmental Factors in Strategic Planning. For any business to grow and prosper, managers of the business must be able to anticipate, recognise and deal with change in the internal and external environment. Business environment is therefore, the total of all external forces, which affect the organization and the business operations (Kotler &Armstrong ).

These forces include customers, creditors, competitors, government, socio-cultural organizations, and political parties, national and international organizations. As a member, you'll also get unlimited access to over 75, lessons in math, English, science, history, and more.

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What Are Some Ways in Which Global Forces Affect Business Today?

Forces of demand and supply representing the aggregate influence of self-interested buyers and sellers on price and quantity of the goods and services offered in a general, excess demand causes prices and quantity of supply to rise, and excess supply causes them to fall.

Market forces affecting business plan
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Strategic Planning: Environmental factors in strategic planning