Marketing management of apple brand extension

It represents how an organization wants to be perceived in the market. But as more and more of life is lived online, social media sites are becoming important outlets for recommendations.

Brand Identity - Definition and Concept

So we can conclude that Apple products are targeting premium markets. Brand Extension Brand extension refers to the expansion of the brand itself into new territories or markets. But presumably this only works with the Macintosh operating system because of its more or less compatibility due to common developer.

Portable tablet PC that can be used in educational settings for mobility.

Line Extension vs. Brand Extension

Last year 13 14 http: However, because the academic study of marketing makes extensive use of social sciencespsychologysociologymathematicseconomicsanthropology and neurosciencethe profession is now widely recognized as a science, [8] [ not in citation given ]allowing numerous universities to offer Master-of-Science MSc programs.

Financial analysis of the company When compare with direct competitors it is evident that Apple Inc. Main types of channels are: Inter-departmental conflicts may occur, should a firm adhere to the marketing orientation.

The process of giving a brand "human" characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. Conversely, small businesses with limited marketing budgets often use evangelism marketing in place of more expensive television or print campaigns.

This is very evident in the example of iPhone, for which there are countless applications that make it even more useful.

Marketing messages no longer exist in a vacuum; they are part of living, breathing brands. It has got close to stores worldwide — more than of them in the USA. This product "evangelism" helps businesses build their reputations and spread word of their highly regarded services.

Business Case Studies, Marketing Strategies Case Study, Apple’s iPod, Extension Strategies

Advertising, selling and promotional costs are reduced. Ultimately, their goal is to create memorable and exemplary experiences for customers. But it is now extended to sunglasses, soccer balls, basketballs, and golf equipments. Branding and labelling have an ancient history.

A increase in demand for premium cars benefited the car manufacturer making it the biggest premium car selling brand around the globe. There are packaging and labeling efficiencies. The information that comes out of these conversations can be used to create more useful products and services.

It involves analysis of the market, competitors, customers, technological developments, legislative developments etc. These environments are to a degree interlinked with each other because most of the time policies are enforced by legal tools.

Brand Extension

Today, the marketing mix or marketing program is understood to refer to the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". Many scholars and practitioners relied on lengthy classifications of factors that needed to be considered to understand consumer responses.

The Home of the 4 Hour Investor Grade Business Plan. Faster investor quality documentation using HyperQuestions. Brand identity stems from an organization, i.e., an organization is responsible for creating a distinguished product with unique characteristics. It is how an organization seeks to identify itself.

It represents how an organization wants to be perceived in the market. An organization communicates its identity to the consumers through its branding and marketing. Line extension and brand extension address the marketing of commercial goods. The brand refers to the recognized product or company name such as Kraft, Pepsi or Apple.

Brand Extension - Meaning, Advantages and Disadvantages

Strategic Brand Management [Jean-Noel Kapferer] on *FREE* shipping on qualifying offers. Thousands of companies now recognize that brand names are their most valuable assets, but too often branding is merely a tactical decision. More Essay Examples on Marketing Rubric.

Marketing Multiple Choice Questions with Answers

When speaking of innovation the first company that pops into mind is probably the Apple Inc. Their latest products like iPhone, iPad, iPod etc. just revolutionized the computing industry, phone industry, music industry and in some ways gaming industry. Apple Inc is on the top ten of most precious global brands with an approximately value of $63,m.

The branding strategy of Apple is what makes the Company become successful. Exclusive Report (50 pages) on Marketing Strategy of NIKE can be downloaded HERE.

FREE. Apple utilizes not just line extension or brand as a strategy- it utilizes both.

Marketing management of apple brand extension
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Brand Identity - Definition and Concept