Pest analysis of international marketing

Identify the scope of the research. Economic growth commands the amount of finances that a foreign market generates at large and development provides an indication of the volume of money being invested in the various channels.

If not, how will this affect your organization. The organization has no command over these external factors that affect it. The hope is that stars become next cash cows.

Where and How to Apply PESTLE Analysis in a Marketing Plan

It is very important that such factors are considered. Could any pending legislation or taxation changes affect your business, either positively or negatively. Technological, Environmental and Legal Factors Sales must be increased through mobile devices and the restaurant management must address environmental problems beforehand.

The Importance of Paying Attention to the Political Environment Here are some major reasons why organizations and businesses need to keep track of political environment: The exact measure is the brand's share relative to its largest competitor.

Reliability - Is the source reputable. If the largest competitor only had a share of 5 percent, the ratio would be 4: Among the items that should be examined are demographics, population growth rates, age distribution, attitudes towards work and job market trends.

At the end of the cycle, the cash cow turns into a dog. This may act as both a threat and an opportunity for business.

Does technology allow for products and services to be made more cheaply and to a better standard of quality. Does technology offer companies a new way to communicate with consumers e. How is this likely to change in the next few years. It can also help to highlight the potential for additional costs, and prompt further research to be built into future plans.

The economic environment is a direct influence on all businesses. It introduces the most efficient ways of communicating with the target market.

PEST Analysis

Social Social factors include various cultural and demographic aspects of a society. Or will it be expensive to hire skilled labor. They are graduated question marks with a market- or niche-leading trajectory, for example: Factors include interest rates, employment or unemployment rates, raw material costs and foreign exchange rates.

The theory behind the matrix assumes, therefore, that a higher growth rate is indicative of accompanying demands on investment. In any case, the chance of the new brands achieving similar brand leadership may be slim—certainly far less than the popular perception of the Boston Matrix would imply.

PEST is an acronym for political, economic, social and technological — external factors that commonly affect business activities and performance. These could be stakeholders looking for HR to address specific issues or current policies that require updating.

Hence why the basic PEST model is often the most powerful - it puts more pressure on strategic appreciation and analysis than a longer list of headings.

Samsung is an international electronic company with its headquarters in South Korea. The current CEO of Samsung is Kwon Oh Hyun.

By Samsung group hademployees. A PESTLE analysis is a framework to analyse the key factors influencing an organisation from the outside. HR practitioners and senior managers can use the results of this analysis. Published: Tue, 23 May Introduction.

McDonald’s is the largest fast food chain in the world. There are approximately 35, McDonald’s stores across countries, and they jointly.

PEST analysis is an analysis of the political, economic, social and technological factors in the external environment of an organization, which can affect its activities and performance. Extracts from this document Introduction. SWOT and PEST Analysis for Cadbury's To develop an appropriate marketing strategy would involve creating a link between the external environment and the internal strengths of Cadbury's.

The PESTLE analysis headings are a framework for reviewing a situation, and can also be used to review a strategy or position, direction of a company, a marketing proposition, or idea.

PEST & PESTEL Analysis

There are many variants on this model including PEST analysis and STEEPLE analysis. Completing a PESTLE analysis can be a simple or complex all depends how thorough you need to be.

Pest analysis of international marketing
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PEST analysis - Wikipedia